March 28, 2017

DS AUTOMOBILES AT RÉTROMOBILE, THE PAST GUIDING THE FUTURE

DS AUTOMOBILES AT RÉTROMOBILE, THE PAST GUIDING THE FUTURE

For its third Rétromobile show, DS Automobiles is showing off

For its third Rétromobile show, DS Automobiles is showing off its futuristic DS E-Tense, the uniquely DS vision of Grand Tourisme to come, alongside five DS and SM collection models, inviting visitors to a colourful time-travel experience.
In their carefully contrasted and truly magnificent liveries of flame red, bright blue, golden beige, sophisticated black and Amétrine green, the cars on show (courtesy of the Amicale Citroën & DS France club along with DS and SM enthusiasts’ clubs*) sum up the very essence of French art de vivre. Come and see the past, present and future of DS for yourself at the Rétromobile show, running from 8 to 12 February at the Porte de Versailles Exhibition Centre in Paris.
“In its values of innovation, excellence and avant-garde design, the French automotive brand DS draws explicit inspiration from its illustrious forebear, the DS 19, which, with its sister the SM, stands as the timeless quintessence of French motoring luxury. In showing our latest creation — DS E-Tense — at the 42nd Rétromobile show alongside some perfect examples of these historic models we’re asserting our attachment to the timelessly harmonious interweave between exceptional design and advanced technology, between comfort and vitality, between fine traditional materials and modern sophistication.” Yves Bonnefont, DS Brand CEO.

The Rétromobile show is the number-one unmissable annual event for historic car enthusiasts everywhere. This year it runs from 8 to 12 February at the Porte de Versailles Exhibition Centre in Paris. At a stand measuring 400 square metres in Hall 1, DS Automobiles will be showing some of its finest heritage models. And the pace-setting DS and SM models of days gone by are sharing the stage with the up-to-the minute DS E-Tense, the latest incarnation of the same avant-garde. So visitors are invited to a delightfully colourful trip back in time with DS and SM, plus a tantalizing glimpse into the future with DS E-Tense. It all adds up to a great outing, and a fantastic opportunity for visitors to meet up with experts and members of collectors’ clubs.

THE STRIKING COLOURS OF AN EXCEPTIONALLY EYE-CATCHING SELECTION
“As any woman will tell you, a car means so much more than just engines and gearboxes and stuff. What matters is the design and the colour. Sure, you can’t judge a book by looking at its cover, but you sure can judge a car by looking at the bodywork. […] The range of car colours is charted out with meticulous care, a little like a fashion designer plans the colours of his next collection […]”**. Looking at the DS Automobiles selection for this, its third Rétromobile, someone seems to have taken that to heart.

– DS 21 Cabriolet Export US, from September 1966: a glowing jewel of a car. The motoring press of the time was unanimous in praising DS Cabriolet as the ultimate in French luxury.

– DS 23 IE Pallas, Air-Conditioned, Black, from 1974: the last word in refinement.

– DS 20 Estate, Delta Blue, from 1975: metallic sparkle.

– SM Export Japan, Tholonet Beige, from 1972: rare and sophisticated.

– SM Carburateur, Red Black Roof, from 1971: striking contrast for striking effect.

– DS E-Tense: unique, electrifying and powerful. The utterly unique DS E-Tense is nothing less than foresight into the DS Grand Tourisme vision, a prism for viewing the DS future, with its characteristic emphasis on advanced technology and refinement.

TIME-TRAVEL SOUVENIRS FROM DS SHOP
Just steps away from the Belles exhibited in the DS Automobiles area of the Rétromobile show, visitors can stop off at the Adventure Peugeot, Citroën & DS Shop to choose a souvenir of their colourful time-travel experience. There’s a large choice of miniatures of historic DS and SM cars, DS E-Tense and current models,: something for everyone, occasional enthusiasts and long-term collectors, young and old alike. Alternatively, there’s a superb range of clothing and accessories in the DS colours.